Nissan Juke

Chase the Pin, TV Commercial

Year: 2013
Fields: Film, Direction Artistique

A brand-new option at the time: Google Maps in the car's GPS. How to show it? At start-up, a cable shoots across the city until the Pin plants itself at the destination. Then it tows the Juke, which follows as if wakeboarding, or water-skiing, pulled along by its own map. The film is called Chase the Pin. Made at TBWA\G1, aired in April 2013.

The film

Credits

Agency: TBWA\G1.
Executive creative director: Alasdhair Macgregor-Hastie.
Art direction: Matthieu Darrasse.
Copywriting: Alban Gallée.
Director: Lieven Van Baelen.
Production: Henry, Jean Ozannat.
Cinematography: Glynn Speeckaert.
Editing: Manu Van Hove.
Post-production: Digital District.
Sound: Kouz.
First aired 8 April 2013.

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Open this project in the portfolio, with all the visuals and animations.