Conceptual Art Director › Project

Nissan 4×4

All-Mode 4×4 Campaign, Russia

In Russia, a 4×4 is not a lifestyle, it is a necessity. One idea for the whole All-Mode 4×4 range: nothing stops it. Whatever the obstacle, snow, mud, rock, city, the car gets through. The film shows it in one continuous crossing, the prints spell it out model by model: Juke, X-Trail, Terrano, Pathfinder, Patrol.

Nissan All-Mode 4×4, Juke
Nissan All-Mode 4×4, Juke
Nissan All-Mode 4×4, X-Trail
Nissan All-Mode 4×4, X-Trail
Nissan All-Mode 4×4, Terrano
Nissan All-Mode 4×4, Terrano
Nissan All-Mode 4×4, Pathfinder
Nissan All-Mode 4×4, Pathfinder
Nissan All-Mode 4×4, Patrol
Nissan All-Mode 4×4, Patrol

TV Spot

Print, 4×4 Range

Print, 4×4 Range
Print, 4×4 Range
Print, 4×4 Range
Print, 4×4 Range
Print, 4×4 Range

Credits

Agency: TBWA\G1.
Creative directors: Andrey Ivanov, Rudi Anggono.
Art direction: Matthieu Darrasse.
Copywriting: Alban Gallée.
Directors: The Salto Brothers.
Production: Standard, Julien Pasquier.
Cinematography: Alex Lamarque.
Editing: Mario Battistel.
Post-production: Nightshift, Mikros Image.
First aired May 2015.

See the portfolio

Open this project in the portfolio, with all the visuals and animations.