Conceptual Art Director › Project
L'Admoniteur
A complete visual identity for an art gallery
The name of my gallery, L'Admoniteur, comes from the vocabulary of art history. In painting, the admonitor is the figure who looks at you and guides you. I want to be your admonitor in the art market: the one who points you in the right direction and stays with you through your purchases, your sales or your collection.
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The logo
The whole identity follows from that definition, working variations on the idea of the eye. An eye that matters for someone who unearths works of art, and that runs from the logo to the business card and on to the website.
The business card
The card uses Rubens' self-portrait, whose eyes are fixed on us, like an admonitor's. A hole is punched where the eye sits: bring the card up to your face and your own eye takes the painter's place. Whoever holds the card becomes the admonitor.
The website
A gallery website, classic in structure, with an entrance that is not. The home page takes a work sold by the gallery, deliberately blurred, and the eye of the logo, moved across the canvas, reveals sharp details. On every visit the painting changes, drawn at random from the works that have passed through our hands.
Move the eye across the canvas to reveal its sharp details. On every new visit the hero painting changes, drawn at random from the works sold by the gallery.
See the portfolio
Open this project in the portfolio, with all the visuals and animations.