Conceptual Art Director › Project
Florence de Voldère Gallery
Visual identity for a gallery specialising in Flemish paintings
A gallery showing Flemish paintings from the sixteenth to the eighteenth century. Apart from catalogues on the theme of the seasons, the gallery had no visual identity. The idea of the seasons became the thread running through the whole identity.
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Logo
The logo draws on the signature and the monogram of painters such as Brueghel the Elder. A signature rather than a logo, for a house that sells paintings, makes sense.
The website
The website opens on an animated work from the gallery matching the season, and the banners take up paintings that match the subject of the page.
Puzzle Business Card
The business card is a puzzle. Laid side by side, the cards piece the Wedding painting back together.
BRAFA 2021 Presentation Film
For this rather special edition, because of Covid, the event was not held in person, and so we had to make a video presenting the gallery and describing a painting.
See the portfolio
Open this project in the portfolio, with all the visuals and animations.