Conceptual Art Director › Project

Comptoir des Mers

Identity for a fishmonger and caterer

• Year: 2015
• Fields: Identité visuelle, Packaging, Print

A C shaped like a fishhook, and the rest of the name dropping down like the line. The Comptoir des Mers logo is not read, it is reeled in. That is why it stands vertical on the menu and on the bag: a line being cast. A fishmonger and caterer that states its trade in a single letter.

The logo

Variations

Fish restaurant

A new concept at the time: a fishmonger's where you can also sit down and eat the fish from the counter, prepared on the spot. The menu and the bag carry the vertical line of the logo, from counter to table.